TIPS FOR GAINING NEW PINTEREST FOLLOWERS
We all know by now that Pinterest is where it’s at for bloggers and creative professionals. Getting your content, products or services onto Pinterest could put your offerings in front of millions of viewers. The trick is getting a pin to go viral, which starts with a loyal and active following. Here are my tips for gaining more Pinterest followers.
CREATE COMPELLING BOARDS
While this may seem like a no-brainer, there are a few aspects that you may not have thought of when it comes to Pinterest board creation. For instance, you want to create boards that you know your audience would be interested in, and actively searching for. Moving these popular board topics to your Top 10 Pinterest boards will get more eyes on your boards, and also let visitors know what you are all about. It’s also very important to have attractive and cohesive board covers, which is on my own to do list.
PIN GREAT CONTENT
This is another no-brainer, but there can be a strategy behind what you are pinning, and why. Not only do you want to be pinning content from your own website, but also pinning from brands or companies that your audience may already be familiar with. When they open up a board and see tons of content, including articles they have already read and found helpful, they will be more likely to follow you to see more valuable content. You should also be pinning content that is often searched for by your audience. This is especially helpful when thinking about what to write about on your own blog.
Use Keywords Everywhere
Put keywords that you know your audience is searching for all over your Pinterest account. You can put keywords in your profile, in your board titles, in your board descriptions, and within the pin's description/caption. Use words that you know will be highly searched within Pinterest. In this example, I have created a board to fill with social media marketing tips, and I want bloggers to follow it. I have used all of those keywords, with a few other words I think will also be used for a search to find this topic.
Promote your Pinterest account in other places
If you are new to Pinterest, but have already garnered an audience elsewhere, share your Pinterest account on that platform. Whether it’s social media, or on your own blog, be sure to let your current fans know where they can see more of your content. BONUS TIP: when sharing on social media, ask for their Pinterest links too so you can follow them back. Your audience will love this gesture, and be more likely to follow you.
join contributor boards
A contributor board is a Pinterest board that has multiple people pinning. The beauty of this type of board is that every pin that goes into it will be seen not only by the other contributors, but by all of their followers as well. This tactic can be a jack pot, and I have seen the companies I work for gain hundreds of followers by pinning fabulous content into these key boards. Find popular contributor boards with similar audiences to yours. Ask to join, and once accepted, pin valuable content to the board, and as a curtsey to other pinners within that board, pin their content to your relevant boards as well. I bet they will return the favor. Here are two of my favorite contributor boards:
Do you have a favorite contributor board? Leave the link in the comments!