If I have learned anything during the course of my entrepreneurial journey, it’s that I will not, and can not, stop learning. While I love podcasts and classes, I get the most out of a physical book that I can hold, highlight, underline, dog-ear the pages. These three books are my favorite books I have ever read in terms of getting my creative business juices flowing.
Why I Love Purple Cow
I have been a devoted fan of Seth Godin ever since I found him on Skillshare, and have read many of his books and listened to a lot of his talks/workshops. But Purple Cow will always be a true favorite. It teaches a very important lesson that so many huge companies love to ignore-Be Remarkable. It’s a simple idea, yet so many of us strive to be mediocre. We are guilty of copying or imitating what we already see our competition doing, instead of creating new, unique, and remarkable ideas and products. Purple Cow not only talks how to be remarkable, but why you should want to. This is a book that I recommend reading asap!
Why I Love Mad Genius
When I first cracked open Mad Genius, one of the first ideas that popped out of the book was the phrase “Herd Thinking”. It’s so funny to read, but also so very true. We all follow the steps that are already in place for us because we think we have to, but Randy explains why that is a laughable concept. The other thing I loved about Mad Genius was the many examples given with each point that Randy makes. The punch of humor and the constant reminders that entrepreneurs are different and special make Mad Genius a quick, and actionable read. While I am admittedly still reading this one, I am really looking forward to the ideas generated while absorbing it in detail. You’ll want to have your notebook close at hand!
Why I Love Content Inc.
As a blogger, it’s obvious that I am already highly invested in content marketing, but Content Inc. goes above and beyond the simple idea of marketing via content. It provides a systematic and PROVEN approach to creating an audience, utilizing content marketing, and then monetizing by offering products or services. This is a book that I recommend reading at the very beginning of your entrepreneurial journey, but if you are already in it, it’s never too late to dive in and see how you can improve your business. It’s 100% a MUST READ for bloggers.
I am always looking for the next good read. What are your favorite business-related books or authors? I would love to hear your favs in the comments.