Brit Chandler | Blogger

The Best Skillshare Classes for Bloggers + Creatives

Brittany ChandlerComment
The Best Skillshare Classes for Bloggers + Creatives

I discovered Skillshare back in 2014, and I became obsessed with it. I was balancing a household with two young boys, a part time marketing career, and a photography business. But making time to learn was a priority of mine. Before Skillshare, I would fold laundry and get lost in some good ole’ Netflix, but once I discovered the jackpot that is Skillshare, I would look forward to folding laundry because that meant I could learn new skills and brainstorm ideas.

Once I started working more hours (and the laundry was lucky to get folded once every two weeks), I continued to find time to absorb what I could from the endless classes on Skillshare. My most recent discovery was the option to download the audio from my classes so I could listen in the car on my long commutes into work. Now that there are tons of classes on Skillshare, and it’s hard to sift through and find the best content, but these are my tried and true favorite classes for creatives, entrepreneurs, and bloggers.

Skillshare experts: what classes do you love? Do you have a favorite teacher? You already know my love for Seth Godin from my favorite books post. I would love to get more recommendations in the comments!  

3 Books to Spark Your Entrepreneurial Spirit

Brittany ChandlerComment
3 Books to Spark Your Entrepreneurial Spirit

If I have learned anything during the course of my entrepreneurial journey, it’s that I will not, and can not, stop learning. While I love podcasts and classes, I get the most out of a physical book that I can hold, highlight, underline, dog-ear the pages. These three books are my favorite books I have ever read in terms of getting my creative business juices flowing. 

3 Books to Spark Your Entrepreneurial Spirit

Why I Love Purple Cow

I have been a devoted fan of Seth Godin ever since I found him on Skillshare, and have read many of his books and listened to a lot of his talks/workshops. But Purple Cow will always be a true favorite. It teaches a very important lesson that so many huge companies love to ignore-Be Remarkable. It’s a simple idea, yet so many of us strive to be mediocre. We are guilty of copying or imitating what we already see our competition doing, instead of creating new, unique, and remarkable ideas and products. Purple Cow not only talks how to be remarkable, but why you should want to. This is a book that I recommend reading asap! 

3 Books to Spark Your Entrepreneurial Spirit

Why I Love Mad Genius

When I first cracked open Mad Genius, one of the first ideas that popped out of the book was the phrase “Herd Thinking”. It’s so funny to read, but also so very true. We all follow the steps that are already in place for us because we think we have to, but Randy explains why that is a laughable concept. The other thing I loved about Mad Genius was the many examples given with each point that Randy makes. The punch of humor and the constant reminders that entrepreneurs are different and special make Mad Genius a quick, and actionable read. While I am admittedly still reading this one, I am really looking forward to the ideas generated while absorbing it in detail. You’ll want to have your notebook close at hand!

3 Books to Spark Your Entrepreneurial Spirit

Why I Love Content Inc. 

As a blogger, it’s obvious that I am already highly invested in content marketing, but Content Inc. goes above and beyond the simple idea of marketing via content. It provides a systematic and PROVEN approach to creating an audience, utilizing content marketing, and then monetizing by offering products or services. This is a book that I recommend reading at the very beginning of your entrepreneurial journey, but if you are already in it, it’s never too late to dive in and see how you can improve your business. It’s 100% a MUST READ for bloggers.

I am always looking for the next good read. What are your favorite business-related books or authors? I would love to hear your favs in the comments. 

SEO + Squarespace | Tips for Utilizing SEO

Brittany Chandler1 Comment
SEO and Squarespace | Tips for Utilizing SEO

After publicly making the switch to Squarespace, one of the main questions I received was, “I’ve been thinking about switching, but I heard Squarespace’s SEO is not as good as WordPress. Is this true?”. As a preface to this post, I am not an SEO expert, nor am I an expert on Google or Squarespace. I am just a regular blogger, with average SEO knowledge in relation to blogging, but these are my findings, opinions, and tips when it comes to using Squarespace and maximizing SEO, and the information I've found regarding the great Squarespace vs. WordPress SEO debate.

First off, we should chat a little about what SEO is. SEO stands for Search Engine Optimization, and utilizing it correctly will help your website rank preferably on the first page or two on a search engine when someone searches your intended keywords. For example, I used to be a family photographer in Portland, OR, and I wanted people to find me when they searched “Portland OR Family Photographer”, so I would use those keywords in my image file names, my blog post titles, and in many other places (more examples to come). Squarespace has plenty of ways to utilize SEO best practices, it’s just all about knowing where and how to use them. 

SEO + Squarespace | Tips for Utilizing SEO

MOBILE RESPONSIVENESS 

In my opinion, Squarespace’s mobile responsiveness dominates WordPress’, especially when comparing with the theme I used (ProPhoto). While ProPhoto is currently working on an updated that is said to have better mobile responsiveness, it’s current version is pitiful. Because Google ranks websites with better mobile optimization on a higher priority, my old website was not getting the traffic I wanted from mobile searches. With mobile browsing being at an all-time high, I personally feel that mobile optimization is the most important aspect in terms of SEO. You don’t have to do anything to optimize your website for mobile as Squarespace has already done the hard work for you.  

SEO + Squarespace

SEARCH ENGINE DESCRIPTION 

You can edit the description of your website, which shows up in search engine results under your site title. If you keep this blank, Google with grab the text that is on your home page. You can see that my site description is my menu links, and a paragraph from my homepage.

SEO + Squarespace

To change or update your site’s description, go to your main dashboard and choose Settings, scroll down to Website and click Marketing. Once open, choose SEO. You can change your description, and your site titles there as well. I opted to keep my title’s the same. 

SEO + Squarespace

I decided to override the menu links and homepage text by writing out my own description, and using my keywords. These changes may take a few days to update. 

SEO + Squarespace

PAGE DESCRIPTIONS 

In addition to being able to edit your site’s description, you can also add descriptions to each individual page on your website. In this example, my goal is to show up in search engine results for “free desktop wallpaper quote” searches. You can see I used each keyword, but created a few sentences from them. You can do this on any page you wish, and personalize it to each page. This is especially useful on product or service pages if you offer them.  

SEO + Squarespace

To edit a page's description, hover over the page and click on the gear icon to open the settings. Scroll down and you will see the area to enter the page's description. 

SEO + Squarespace + Blogging

BLOG POSTS 

Most of us are familiar with the benefits of blogging in terms of SEO. Here are places that you can optimize your SEO keywords within a blog post on Squarespace. A single blog post has so many areas to add keywords. My favorites are the blog post title, the first paragraph of a post (and even better-the first sentence), and the tags & categories.  

SEO + Squarespace + Alt Text

You can also add keywords within an image. When on WordPress, you alter the “alt text”, but within Squarespace, it is called the Filename. I typically put my blog post title there for two reasons. First, it’s the text that is auto-populated in the caption within Pinterest when someone pins that image. And second, the blog post is already filled with my intended keywords for that post. 

Believe it or not, these are only a few of the ways that Squarespace helps it’s user’s get the maximum benefits from SEO. How do you get the most out of Squarespace in terms of SEO? There are tons of other articles out there about Squarespace and SEO. Here are a few of my favorites on the subject: